These cruelty-free makeup brands will be your new beauty obsession!

Add a pop of color to your beauty regimen with these 10 vegan Latine-owned beauty brands! We highlight founders from all over South America, from Mexico and Cuba to Puerto Rico and the Dominican Republic. These bold makeup brands will leave you feeling confident on another level. So, clear out your makeup vanity and prepare to find your new beauty staple.

Are you looking to adopt a low-waste beauty routine? Then, Axiology is here to help! With a focus on reducing waste in the beauty industry, founder Ericka Rodriguez created the brand’s plastic-free zero-waste lipstick. Each item is formulated with only ten ingredients and leaves a smooth buttery finish with every application. So, shop colors from bold reds to nude browns! And don’t forget to check out their Tinted Dew Multi-Stick, the ultimate beauty product for a glowy no-makeup look.

The Cuban-owned beauty brand features sultry products for all skin tones. Founder Gabriela Trujillo celebrates her culture with a wide range of cosmetic must-tries! Alamar Cosmetics will leave you with a gorgeous earthy hue, from luminous blush and bronzer duos to creamy lip liners. Additionally, Trujillo’s products are a tribute to her home island. So, this is a brand you will want to support as we are wrapping up Hispanic Heritage Month!

Rare Beauty is for those looking to support a cosmetic brand that goes beyond makeup. Founder Selena Gomez supports authenticity and inclusivity in mainstream beauty. Additionally, the brand’s buzzworthy beauty products offer a clean and effortless look for everyone. And not only does the vegan brand stock a wide range of beauty must-tries, but they also include resources to support mental health.​​​

Boricua duo Desiree Rodríguez (Des) and her partner Salvador Pérez (Zal) are the creators behind this edgy beauty brand. Necromancy Cosmetica features a bold variety of vegan lipsticks! From pinky nudes and brick reds to vibrant greens, you will find your new fun lip color in no time. Additionally, they also offer a pigment and eyeshadow palette! It’s composed of mauvy and cool tones to create a beautiful fall-inspired look.

Lights Lacquer was founded by Miami native and OG YouTuber Kathleen Fuentes! The vegan nail polish brand offers a variety of eye-pleasing colors to complement all skin tones. And the best part is that all nail polishes are priced at $11 and formulated with clean ingredients! Also, they feature lip lacquers to match select nail colors. Shop their Lacquer Lips and Tips Collection, a nude-themed bundle of soft lip colors and nail press-ons.

Founders Joanna Rosario and Leslie Valdivia are on a mission to empower their culture in the beauty industry. With a blend of Mexican and Puerto Rican saźon, Vive Cosmetics embraces their Latine roots through the company’s bold products. The beauty brand features lip staples that include glosses, matte lipsticks, and nourishing lip masks!

In 2018, beauty YouTuber Manny Gutierrez launched Lunar Beauty. Since then, he’s created a cult following that champions a gender-fluid approach to beauty. The vegan beauty line is your one-stop shop for vibrant eyeshadow palettes! Explore with bright colors using the Strawberry Dream Palette. Feeling more neutral? Shop their Nude Prism Palette for a softer finish.

This women-led beauty line celebrates the rich culture of the Magic City! Mia del Mar emulates luxurious Miami-based spas, formulating clean skincare and makeup products. Additionally, their palettes are infused with jojoba oil to deliver a silky-smooth application. So, indulge and shop their Get That MIA Glow set! This 8-piece bundle comes with Mia del Mar’s signature skincare and beauty essentials.

Luna Magic will be your new vanity fave in no time! Why? Because founders and sisters Mabel and Shaira Frías are putting women of color at the forefront of the beauty industry. Best known for their appearance on Shark Tank, the Dominican American sisters celebrate their heritage with vibrant beauty staples. Shop their faux mink lashes set! This is the perfect fluttery finish to any makeup look.

Mydas Cosmetics is all about bringing bright, fun colors to your beauty routine! Founder Rocio Nuñez offers eye-catching shimmers and highlighters to level up your makeup look. You will be left with the ultimate glow from shiny glosses and radiant eyeshadows. So, try their Smokey Glow Lip Gloss Trio! This trio is a must-try for a little extra glam.

Vegan junk-foodie Alejandra was born and raised in Los Angeles County. As a self-made writer, she always makes sure that she advocates for all humans and animals. When she’s not typing the day away, you can find her singing her lungs out to Mitski, taking pictures of her doggies Luna and Dexter, or stocking her kitchen with more avocados, strawberries, and Kettle Salt n Vinegar chips. Alejandra also loves traveling and sharing her eats from around the world on Instagram.

Must-have products: LUSH Fresh Farmacy Facial Soap, Dr. Smith’s Rose Lip Balm, Milk Makeup KUSH Fiber Brow Gel, Starbucks Pink Drink, Avocado Toast

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